Product Development

Why do you need Research & Development?

In today’s fast-changing digital world, the best way for a brand to stand out and be remembered by consumers is through product differentiation, whether it’s functional innovation, unique design, or enhanced user experience. That’s where Research & Development (R&D) comes in. At CBS-Sunrise, our R&D team transforms creative ideas into tangible products that not only meet your market needs but also strengthen your brand identity and competitiveness.

Market Insight

We begin with in-depth market research to analyze your target audience, product trends, and competitors. Our experts identify opportunities with you together and define a clear product direction that aligns with your brand positioning and business goals.

Concept Design

Based on the insights gathered, our designers and engineers collaborate to create innovative product concepts, 3D models, and technical drawings. Whether you’re developing a new product or enhancing an existing one, we ensure every design blends creativity with functionality.

Prototyping & Testing

We bring your ideas to life through prototypes and conduct comprehensive performance, durability, and usability tests. This process helps ensure that your product not only looks great but also performs perfectly before mass production.

Supplier Coordination

Our R&D team works directly with qualified manufacturers to refine materials, optimize production processes, and achieve cost efficiency without compromising quality or compliance.

Production Readiness

Before entering full production, we run pilot tests and validate every technical detail. Our engineers oversee the setup to ensure all quality standards and certifications are met for a smooth and reliable manufacturing launch.

From concept to creation, CBS-Sunrise R&D team helps you develop innovative, compliant, and market-ready products that set your brand apart and win consumer trust.

Create a win-win future

One-stop Chinese supply chain support to help expand your international business! We provide full support from procurement, production, logistics to after-sales service. Welcome to inquire and cooperate to embark on an efficient trade journey together.